What is it like to hold a racing festival in your hands?
That was our starting point for product reveal of Xbox's new Forza Limited Edition Controller. We were responsible for developing the motion design concept for the spot, which included designing style frames, exploring key art, and creating product renders. Using colorful powder explosions and smoke set against the backdrop of high performance cars and Forza Horizon Festival footage, we developed a high-energy piece that brought all these elements together, while highlighting the controller's unique features. Once the client approved the concept, The Sequence Group brought it all to life with incredible motion design that included exploding particles and smoke simulations.
Initial Styleframes
Key Art
Process
Concept Boards
Additional Concepts
Credits
Client Microsoft
Agency Ayzenberg Group
Creative Director Markus Walker
Creative Director Allen Bey
CG Partner The Sequence Group
Tools: Cinema 4D / Redshift / Maya / Arnold Render / Adobe Photoshop
